Tag: branding
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Bland Romance – Losing a client but regaining some perspective
Recently I’ve become a bit of a hypocrite in the advice I give about crafting your online brand. Fortunately it recently cost me a client, which helped sort me out. In general, my advice on this topic goes something like: Show your personality online, and don’t try to play it safe. Stand out, and you…
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SMAZ Presentation: Using Improv to build a genuine online brand
Earlier this year I spoke at the Social Media AZ conference in Tempe, and gave another revision of my talk on Improv + Social Media = BFF. As I explore the topic and give related talks, I’m drilling in on concepts that I think are both more practical and directly applicable. I’m still fascinated by…