The Big (Sad) List of Social Media Titles

(cc) dougbeckers on Flickr
(cc) dougbeckers on Flickr

When I worked at Intel many years ago I wrote a blog for them about all the screwy Social Media job titles people had. It was on their external blog and lived for a year or two after I left, but now has gone poof. It’s a shame because many of the titles I joked about became real things. It was simultaneously sad and amusing.

I thought it would be fun to recreate the list and turned to my Facebook friends for some help. I somehow suspect every one of these is out there somewhere on a business card.

Thanks to Facebook!

Social Media Guru – Set up a Facebook account for himself one day, and in the course of doing so achieved enlightenment in the ways of all things social.

Social Media Sherpa – Acclimated to the thin air at the top of the social media mountain, he is adept at leading social media tourists to their death.

Social Media Shaman – Believes in the natural spirit of authenticity that pervades us all, and will awaken it within you after you agree to smoke something with him.

Social Media Wizard – Very mysterious and wise (he will tell you this), he will claim to be able to conjure lightning but can barely pull a rabbit out of a hat.

Social Media Ninja – Commits to all manner of grand and nefarious undertakings, but is never actually seen doing any of them.

Social Media Cowboy – Fearless in the face of the Wild West of social media, he will shoot from the hip in any direction, killing bandits, cutthroats, and bystanders with equal efficiency.

Social Media Sheriff – Wanders the town telling people how they should act but never actually gets involved. Spends an inordinate amount of time cleaning his gun.

Social Media Barista – Serves up highly caffeinated shots of social media espresso that gets you all excited and energized, but then fades quickly and causes you to spend excessive time in the bathroom.

Social Media Kaiju – Big in other parts of the world, he stomps aimlessly through things you love. Far more fun to watch when he is breathing radioactive ideas onto someone elses’ project.

Social Media Superhero – Intent on saving the world from madmen and evildoers, but does far more damage to the surroundings than anyone they fight.

Social Media Manager – Formless spirit who has had their social media soul extinguished and exists only within the confines of a vague job description.

Social Media Jedi – Will tell you to believe in the force of social media, and convince you that these are not the sites you are blogging for. (via John Davidson)

Social Media Slut – Their social feed only contains selfies. (via Stacey Champion)

Social Media Cynic – Posts once a week that they’re off all Social Media forever. (via Dick Carlson)

Social Media Mother – Gives unwanted advice to everyone and comments on every single post, nagging, asking nosy questions and won’t stop poking you. (via Stacey Champion)

Titles are fun, but if the person knows what they’re doing then no wacky title is necessary.

I’m sure my list isn’t complete, so if I’ve missed one let me know.





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