Pandora and The Whiz Dumb of Crowds

by Jeff Moriarty on August 31, 2010

I’m a big Pandora fan, and many moons ago I had an idea to make a spiffy new station – I’d crowdsource it.

I put a tweet out asking for what song could you not resist getting up out of your chair and dancing to, and fed them all into a new Pandora station. The goal was the greatest high-energy, must-dance, spazz-inducing station I had yet laid eardrums on.  So that was the goal.

What I got was two things. First was the most infuriatingly annoying station in my entire Pandora collection, and the second was a lesson on the serious limitations of the crowd.

The Crowdsource Dance Throwdown

The Pandora Station ended up with a lot of good songs going in, but ranged across such a wilderness of styles and formats I spent more time laughing than dancing.  Plus, Pandora takes your addition of a single rocking song from an artist as a reason to add every lame ballad that artist ever belched forth.

I thumbed down some very obvious misses, but generally left the station as it came to me.  I’m going to leave it that way until the end of September, then start editing it to suit my own tastes.  You’re welcome to give Crowdsource Dance Throwdown a listen and chime in.

Crowds know data, but not value

What I realized on a larger scale is that crowds are great for sourcing lots of general knowledge but there still must be someone curating it, like Wikipedia Editors do for Wikipedia. When you ask for opinions without any guiding hand you just get a disorganized pile.

Each individual idea might have merit, but the ideas don’t all have the same value when mooshed together.  It’s like a salad. When a salad is in a bowl you can pick around the bits you don’t like (tomatoes) or add the things you really want (like bacon bits).  If you drop it into a blender and make a single smoothie out of it… well, you’ll get something very colorful but not so popular on the menu. This has not been my most appetizing metaphor ever, but you get the idea.

Be careful when you get input from crowds on yourself and your ideas. Listen to their input (if you want) but only let it advise you; never let it replace your own judgment.

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Lady GaGa live

Image via Wikipedia

Recently I’ve become a bit of a hypocrite in the advice I give about crafting your online brand. Fortunately it recently cost me a client, which helped sort me out.

In general, my advice on this topic goes something like: Show your personality online, and don’t try to play it safe. Stand out, and you will attract the customers who value what you have to offer.

Insightful, right?  If you try to appeal to everyone, you will end up appealing to no one and be lost in the sea of mediocrity.

In spite of this sage advice, over the past few weeks I’ve found myself editing my tweets and Facebook posts, concerned about fallout over who might see them. I basically stopped blogging for not wanting to throw out ideas until I had time to carefully cultivate them into the shining beacons of genius I have little doubt they would become. And in spite of all my caution I lost a speaking engagement this past week. Why? In part because I was more concerned with being what I thought the client wanted than just being me.

Stupid.  If you have your own take on the world, let it shine.  You may scare away some, but you’ll attract those who appreciate what you have to offer.

Take these gents. They take an already polarizing singer like Lady Gaga, put about the nerdiest spin on it I can possibly imagine, and they’ve got 210,000+ views and counting.

As the man said, “To thine own self be true.”

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SMAZ Presentation: Using Improv to build a genuine online brand

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To explain how improv relates to social media, I need to talk a bit about improv itself. I plan to dive into some of the mechanics and even some of the psychology, but I’ll start with the definition Wikipedia gives me:
Improvisation is the practice of acting, singing, talking and reacting, of making and creating, in [...]

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And… ACTION!

May 24, 2009

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This blog is an endowment exercise, where I act the part of a social media enthusiast, with a background in improv comedy, and attempt to merge those concepts into an ongoing scene of amusement, philosophy, and education.
Under intense mental shock-treatment (whether they knew it or not) from the likes of Havi Brooks, Naomi Dunford, Jonathan [...]

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